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A lot of Internet experts will tell you to build up a large email list as a crucial part of your online marketing strategy. But are you using your list wisely?

How many times have you signed up for a website or bought a product only to have the company bombard you with emails trying to entice you to buy something from them? How do you feel when you receive these emails, especially those which come once a week if not more frequently? Do you look forward to these emails? More than likely, unless you are really interested in a sale, these emails are an annoyance.